Website construction of the five core elements

Website construction of the five core elements

Five Key Elements of Website Construction (Figure 1)

Enterprises to implement network marketing, the first need to carry out website production. A website is composed of many Web pages, and the design of these pages is good or bad, directly affect whether the website can be welcomed by users. To judge the design of a home page is good or bad, to consider from many aspects, not just to see whether it is designed vivid and beautiful, but should see whether the site can maximize for the user to consider.

Five Key Elements of website Construction (Figure 2)

3. Take product as the core principle

The most important purpose and function of the website is to show the product. The main purpose for customers to visit the website is to have an in-depth understanding of products and services. The value of the website lies in the flexible display of product descriptions, pictures and even multimedia information to users. Even a simple website is at least equivalent to a product publicity material that can be updated at any time. Outdated product information or imperfect product information not only can not promote sales, but also affect customer confidence. When customers visit the website, they are not concerned about personal information, but what kind of products can be provided and what the advantages of the products are. Therefore, product as the core is a first prerequisite for the success of the website.

Product information should generally include the following contents: product name, product specifications, product uses, product features, product certification and product pictures. Secondly, information such as product specifications, product uses and product features should be described in as much detail as possible.

4, the website information interaction ability is strong as the principle

If a website can only provide visitors to browse, but not to guide visitors to participate in the construction of part of the content of the site, then its appeal is limited. Only when visitors can easily communicate with the publisher of information, the charm of the site can be fully realized. Virtual forums are designed to open various discussions about products among product users and between product users and product development managers. Online marketers can also gather market information and develop effective marketing plans. The feedback information of consumers on the website is published directly on the Internet, which can attract consumers to return to the website, and thus can form a fixed relationship with customers.

When customers find the product they are interested in on the Internet, how to make timely inquiry and feedback for the product? This is not only possible through email. The corresponding information feedback module should be provided on the website, so that customers can easily and quickly inquire or feedback for one or more products. At the same time, the enterprise clerk should be able to find customer feedback information and timely reply: each business department or clerk should be able to release its products, convenient management of customer information and feedback information. The website provides customers with a variety of online services and help information, such as frequently asked questions (FAQs), detailed contact information, online forms to ask for help, and real-time customer inquiries via chat. At the same time, using the website can also achieve the purpose of enhancing customer relations, such as by issuing various free mailing lists, offering prizes and other ways to attract users to participate in the contest. Through the online questionnaire on the website, users' feedback information can be obtained for product survey, consumer behavior survey, brand image survey, etc., which is an effective survey tool to obtain first-hand market information.

5, the principle of perfect retrieval ability

For a website, how to reasonably organize the information content to be published, so that visitors can quickly and accurately find the information to look for, this is the key to the success of a website content organization. If the structure of the website design can not make customers convenient and fast to find the information they need, no matter how good the design can not attract long-term customers. Even if it attracts him to the homepage of the website, it will be interrupted in the future. In order to achieve the above design goals, some websites design information index and directory index on the web page. Users can quickly find the part of information they are interested in.

Therefore, in order to the practical content of the site, a certain size of the site must provide retrieval function, in order to facilitate the user to find the information of the site. In order to create convenient conditions for visitors, web designers often design web content into a tree structure, convenient vertical search. Visitors from the home page can drill down to all the "tree rights" and "treetop" information content. In addition, you can design a search system so that visitors can easily find relevant content. The web site search system should be well designed to allow visitors to enter from any page. At the same time, design a "back to home" link on every page of the site so that visitors can go back to the "trunk".