The relationship between website design and SEO, master is analyzed from these 4 dimensions!

SEO (search engine optimization) and effective website design go hand in hand. Good website design is about creating a website that appeals to your target audience and gets them to take some kind of action. However, if the site does not follow current SEO best practices, its ranking will suffer, resulting in a lower number of visitors actually engaging with the site.

Conversely, if the focus is on SEO and how to please the search engine spiders, then the site may rank highly and get a lot of search engine traffic, but if the design is unsatisfactory, that's not the case. In order to succeed in today's digital environment, emphasis must be placed on website design and search engine optimization.

First, but won't SEO kill the creativity of web designers?

Over the past five years, the great need for "optimized design" has been accepted by web designers. Before that, designers focused primarily on the user experience, not the "robot" experience.

Today, designers not only have to make their websites look attractive, but they also have to make sure that the behavioral call must conform to the site's page "folding" requirements, the site must load quickly, breadcrumb paths must be used, navigation options must be clear, CSS must be used, JavaScript files must be kept to a minimum... This is a difficult task.

Some designers may wonder if all these new SEO rules will compromise the freedom to create a website?

For "clean" web design, it can help a site load quickly and be easily crawled by search engine spiders. Therefore, in reality, creativity and optimization need to be able to "flourish" together.

Two, bring them together

There are some core elements that support every SEO strategy and website design project:

1. Keyword analysis

When launching a commercial website project, a thorough keyword analysis must be performed. To do this, web designers must closely and deeply understand the client's target audience and define how the demographics of that audience fit into the larger target market the business is trying to reach. Then, the site should be optimized for appropriate keywords/long tail keywords.

2. Content hierarchy

It's not enough for an organization to create good content, they also have to strategically plan where that content will go.

Effective planning means putting relevant content into virtual containers and making the content hierarchy clear through creative design and internal linking. Also, an optimized website is user-friendly to both users and search engine spiders.

3. Think from the user's perspective

In general, the more pages or articles your site has, the more chances your target audience will find you. When they land on those specific pages, you need to make sure you help them find you easily.

So you have to think from the user's perspective, make it immediately clear where they are on the page they are visiting, and help them move from page to page with as few clicks as possible.

Three, why is SEO strategy so important?

Having the right website structure and information architecture will ultimately help businesses provide an engaging user experience while reducing the need for each new growth. But unless your brand is well known, it is usually the search engines that are responsible for most of the traffic the site receives. SEO strategies have the ability to leverage important customer data and tap into new potential revenue streams.

For website owners who are trying to SEO, there are some areas that are often troublesome. Now, I'm going to offer search engine optimization advice to website owners to get higher-ranked pages.

1. URL structure

Most websites create urls that contain a lot of random characters, such as question marks, and no keywords or anything of value. When search engine urls contain SEO keywords or phrases, pages will be ranked higher in search engines. Therefore, it is important to set keywords in the URL.

2. Title of the page

One of the most important factors in search engine rankings is the page title. However, many websites have not changed their titles. In the Lime Building platform, you can easily create titles for your articles and pages by using the SEO Title tag plugin.

3. Repetition

No search engine likes to see duplicate content. Duplicate content is a major problem for some sites, as category pages and calendar/date pages often cause search engines to find the same content on multiple pages.

There are several ways for website owners to overcome the problem of duplicate content. One way to do this is to use the robot.txt file, which instructs the search engine on which pages to ignore, leaving only the main pages to index.

4. Meta tag

When designing a traditional static website, you can enter meta tags (descriptions) for each page. Although these tags don't have the same impact on search engine rankings as they once did, it doesn't hurt to have them on your page.

However, most platforms do not give users the option to add meta tags when writing articles. For Key Lime platform users, adding a meta tag plugin will allow you to enter meta tags for any page.

4. What are the responsibilities of web designers in SEO?

Search engine optimization is an ongoing process that cannot be achieved by designing a website in a particular way. Sure, a web designer should put considerable effort into helping a client build an optimized site, but what are the responsibilities of a web designer in terms of SEO, and what are the responsibilities of the client?

As a business owner, the optimization of your website is more important to you than to the designer (which is not to say that the designer doesn't care, but the designer's attention is usually focused on the visual and functional aspects of the website). You know your customers/prospects better than the designers do, so you should have more constructive input into your goals.

Some of your clients may not know much about SEO and target keywords, but ideally let them work with you on this issue.

In my experience, one of the easiest ways to get customers involved is simply to explain that the words and phrases used on the site (headlines, copywriting, etc.) will have a direct impact on site rankings.

I usually ask clients to give me a list of words and phrases that they think potential visitors might use in their search. This is especially important when designing websites in industries I'm not familiar with.

Of course, some research may be needed. Should the client take responsibility for keyword research, or should the designer?

My experience is that this research is often more effective if the client is involved, but this is not always possible. The designer should have enough knowledge to advise the client and should be willing to help, but ultimately it is best to involve the client as much as possible. In fact, if customers care about SEO, the engagement process will achieve a more reasonable expectation.

It may also be the designer's responsibility to set realistic expectations.

I've had potential clients come to me and say, "I've been told by SEO experts that simply inserting competitive keywords into a web page can get my site ranked # 1 or # 2."

In this case, I would obviously point out that "SEO requires continuous work, and that kind of work usually can't be done by creating a website in a certain way."

I often advise clients to add a blog to their website to get more content and improve their chances of ranking.

conclusion

While this is only a short summary, these are some of the most important SEO topics that website owners and designers will face. By knowing this, you can better create websites that are both user - and search engine - friendly.

This article is designed by Yi You Xiaobian original authorized release of Yi You website, unauthorized, reproduced.